This is the most important point of promotion. It requires a lot of time, effort, and marketing skills, but without it, the chances of a successful advertising campaign are significantly reduced.
Creating a content plan
Creating posts: viral, advertising, informational, or entertaining. Writing video scripts, editing, etc. You should also take into account the regularity and style of presentation.
The right design is important - branding and recognition should set you apart from your competitors. Icons, avatars, profile pictures, visuals - everything should be harmonious and in the same style.
Setting up targeting
This is an important factor in promoting your account. In addition, targeting helps your target audience learn about you and your product.
Communication with the target audience
Increase traffic to the main resource
Increase brand awareness
Increase sales from different networks
Analysis of key indicators: current number of subscribers, audience engagement, number of applications, presence of bots, conversions, analytics.
Creating a client portrait
Geo, age, gender, hobbies, interests, salary, problem faced by the person.
Identify the problem, needs, and expectations of the target audience.
Tracking the results
Selecting tools for tracking indicators. You should take into account: impressions, clicks, conversions, bounces, etc.
A detailed analysis of a product or service.
tools for promotion
Choosing the right tools for promotion. For example, a service for collecting hashtags or auto-posting, selecting content or generating AI, and using online or competitor advertising.